Moreshine Gemstone
Moreshine Gemstone

HOW TO MAKE MORE SALES AT ARUSHA GEM FAIR

Take note

 If  you are exhibiting your gemstones at Arusha Gem Fair, and at the end of  the fair you fail to make at least the sales of US$ 1500, then you have  made a non-profiting venture to the Gem Fair. That is to say that  within the period of the Gem Fair, you have the ability to sell not less  than US$1000 worth gemstones. And this will also depend on the types of  gemstones if they have the capacity to command big sales. Such as;

   

  • Sapphires 
  • Emeralds 
  • Spinals 
  • Travorite garnets 

These are some of gemstones that can command great sales but it also depends on the following factors  

  • Salesperson on ground that is the customer handling or customer care.  
  • Another thing is the purchasing power of the customers.  
  • Lastly, gemstones themselves   Now there are number of things that should be put in place before the Fair begins, let take a look at some of them.

Do not assess a customer by their appearance

Here  is where we face a great challenge during the show; you are supposing  to handle all those who come to your booth aright. Be it a fellow  exhibitor, a student, a foreigner, a native, your assignment is to serve  everyone that comes and you serve them with a good customer care  approach. How? by explaining concerning your products in a presentable  way that will lead to a sale.

   

Never  despise a customer that comes your way, or else you may lose  opportunities worth of millions of money. During the April 2015 show,  there is a fellow Tanzanian who came to my booth and bought a Sapphire  gemstone. This man was an exhibitor too, and then came another Tanzanian  fellow who likewise bought a Moldarite gemstone. The good news is both  bought is foreign currency and the one who bought Moldariet is still  doing business with me. What if I would have despised them because they  are my fellow Tanzanians?, I could have lost a good customers.

Negotiating the prices

 Price  negotiating is very crucial in the International Gem Fair. Do not tell a  customer that this Tanzanite is US$ 450 per carat no discount no  negotiation, it’s a fixed price. You are supposing to know “the act of  Negotiating” in the Gem market.

  

Do not despise any Gemstone that you have in your stock    Remember in the Gem Fair, they are different types of customers, from  different nationalities with different needs. Not all the customers  need Sapphire or Ruby or Emerald simply because their prices are high,  no some buy the ones that are least expected to be sold, such as; red  garnet, citrine, moldarite.

Testimonials

1.  In my stock I had green moldarite which I bought three years ago, and  in April 2015 I had prepared myself as an exhibitor for Arusha Gem Fair.  I planned to leave these gemstones behind simply because they are  fragile. The most amazing thing is, in that Gem Fair I had gemstones  like; Sapphire, Emerald, Tsavorite. But I sold none of them rather I  sold Moldarite and the person who bought them was a Tanzanian and she  paid in US$. 

  

2.  While preparing for the Arusha Gem Fair 2015, I sought for someone to  accompany me to the show. I found a friend of mine named William. While  we were packing, there were two small boxes with gemstones that we do  not consider as good gems for selling. There were two Rhodolite pieces  weighing around 25 grams. William advised me that we should take them  along. The first day we did not display them because we considered them  not a “good for selling”. But the second day we decided to display them.  During the lunch time on the second day, I decided to go around other  booths so that I may learn some things from others.

  

When  I returned I found William preparing a receipt for a customer, who held  700Euros in his hand for the 25gram of Rhodolite. I could not believe  my eyes , it was least expected and it was the only sale in that was  bought in Euro currency. I repeat do not despise a gemstone, allow it to  go to the market. 

Respect every customer   

The moment a customer enters your booth, put everything aside and attend the customer. Some of them if you do not give them attention required they will not buy anything. Welcome them, explain about your products, and then wait for their response. Even though you have valuable and good gemstones, they won’t be of use if you do not sell them.  

Do not despise any Gemstone that you have in your stock

Remember  in the Gem Fair, they are different types of customers, from different  nationalities with different needs. Not all the customers need Sapphire  or Ruby or Emerald simply because their prices are high, no some buy the  ones that are least expected to be sold, such as; red garnet, citrine,  moldarite.