Moreshine Gemstone
Moreshine Gemstone


Bangkok  Gem & Jewelry Fair (BGJF) is one of the largest Gem fairs in the  world. But being among the greatest or biggest Gem fair, it does not  guarantee you for a big sales. 

There are some fundamental steps to be  taken even if you may seem to be minor. 

I attended 57th exhibition for  five days, and I was privileged to speak with some exhibitors. Some said  there was no much sales in that particular fair, it was then I noted  some of the things they lacked of which I am about to share with you.  

For you to get maximum result you need to put in into practices for what  I am going to share? 

Customer Reception

Welcome  any customer that comes to your “booth”. I saw this as one of the item  missing in 2016 BGJF last February. Never under estimate a customer by  appearance. Remember this is an international gem fair with more than  30,000 visitors coming from different parts of the world. The fact that  you see them in the fair ground is because they have come for the fair.  The customer may need a gem, or a jewel, or even equipment and you  cannot tell it by your very eyes.


Remember,  in fair like this people come for jewelry, gemstones or equipment not  for clothes, shoes or cars. They have come especially for Gems and Jewel  business. And this is a very potential area to meet some serious  sellers and buyers; I saw this as a challenge because some booths I  entered and was not welcomed.

Customer Care

Once  customers come, it is not time to talk with your fellow or chat with  your Smartphone but welcome any customer who enters your booth. This  article is out of my personal experiences at the fair. I still have  enough memories of what I saw. Once a customer steps into your booth, it  is not the time to chat with your Smartphone. You know a customer is a  person who has feelings too, just like any other person.


Some  will come with very little knowledge, what they need is to be given the  right information. By doing so you can make a customer buying something  they never planned before. This can only be achieved through customer  caring.

You need Brochures or flyers all the time of the Fair


You need Brochures or flyers all the time of the Fair

What  surprised me is that some of the booths did not have flyers even  brochures. Where will the customer get adequate information about your  products? Because some of the customers, after the fair that is when  they go through the flyers or brochures one after the other. Please take  responsibility on handbills such as flyers or brochures, not every  customer has time for whatsApp.

Business card

Business  card is also another means of informing a customer on your contacts,  such as website, email address, physical address, postal address, and  phone numbers. Since most people use whatsApp, many have neglected the  use of business cards. Everyone who is serious in business of gem and  jewelry industry must have business card that will provide relevant  information such as mentioned above which includes a phone number  starting with a country code as well as a company website.

Some  have been complaining that they don’t make more sales, while neglecting  some of these crucial items. Once the exhibition ends, how will the  customer know on where to find your products or where is your Gem &  Jewelry store located. Don’t think the customers will know your stores  are located along Silom Road without tell them or give any written  contact

I have also  discovered some come with these business cards but not sufficient enough  to the last day of the exhibition. By the time the exhibition enters in  4th day the flyers, brochures or business cards are finished. This is  an indication of poor planning or lack of preparation.


During  the fair I visited one booth that was selling golden chains for  necklaces in rollers. One of the exhibitors a Thai Sister welcomed me  and explained very well about all their products with the aid of a  brochure. At the end of a good illustration I asked for the brochure  which was about a hundred pages, she said she can’t give because it was  the last copy. Then she recommended me to visit their website for all  the details, just think about going through a hundred pages in website?  Will you be able to read all the details and download? I hope you have  got my point.

Company website

This  is also very important and very useful in gem and jewelry business.  When your business is on the website, it simply means you are worldwide  shop. A customer in any part of the world can visit your website, and  obtain all the necessary information about your products even when you  are asleep,